The dawning of the age of experience - Jared Spool

Jared Spool, from User Interface Engineering, is first up at the dConstruct conference. Here are some highlights:

• The power of user experience: 85% of new subscribers to the Netflix online DVD rental service say they signed up because an existing subscriber badgered them about the service. And 93% of eisting subscribers say they evangelise Netflix to friends and family. Netflix, which didn't exist 7 years ago, is now 3x bigger than Blockbuster in DVD rentals in the US.
• "For those of you who haven't heard of Sharepoint, Sharepoint is an amazing way to destroy a business. Building an intranet using Sharepoint is like having a friend take you to a lumber yard and tell you 'everything you need to build your house is here - get going'".
• "Good experience design is invisible. It's like air conditioning - when its working well you don't notice it"
• Successful experience design is multidisciplinary - that means BOTH that you need a team of people each of whom have specific skills, and also that individual members of the team often need to have multiple skills.

Comments

[Adam]

Well, he hit the nail on the head with the Sharepoint summary - that's how I've felt about it since we started playing with it.