The Experience is the Product - Peter Merholz

Next up is Peter Merholz from Adaptive Path.

• "Products are people too." People interact with products in the same sort of ways that they interact with people. They associate a personality with them, they give them a character - they get angry with them. So if we want to build products that are cool, we need to understand what makes people cool. For example, they know who they are - not trying to be something they're not.
• You need an "experience vision" - what you are going to enable people to do, what the experience is going to be like. Like the original Kodak camera vision: "You press the button, we do the rest".