Falling Off A Blog

Caroline Slootweg, new media marketing director, Unilever

Caroline's presentation is titled: "Beyond banners - an advertiser meets web 2.0"

"The web is inherently female. These days its about shopping, chatting, sharing - these are things that women do"

Caroline Little, CEO Washingtonpost.Newsweek Interactive

Caroline is the keynote speaker at the AOP conference, talking about "The New Online Landscape: Local and Global"

The Washingtonpost.com has worked hard to build up a strong local audience. They find that local visitors come to the site more often, go deeper into the site and consume more pages. Visitors from further afield tend to come in through search engines and only view one or two pages. Sometimes they don't even know the Washington Post.

AOP Conference 2007

I'm at the AOP Online Publishing Conference today. This afternoon I'm taking part in a panel session on "Editorial Change", but this morning I'm listening - at the moment to conference chairman, Torrin Douglas from the BBC.